Why Realtors should use auctions to sell listings.

October 16, 2020

There are some significant advantages associated with adding auction services to complement your core real estate business.

We bring you years of experience and a completely streamlined method in the auction and sale of the property.  This allows you to focus on your real estate business and allows us to focus on the auction program that will compliment your listings and get them SOLD!

With Prestige, you have a dedicated auction team behind you.  By adopting an auction program, you have the advantage of standing out from your competition and creating a market niche.  As a broker, creating market share is an essential key to your success.

With that being said, you still may be questioning when or why you would use auctions to sell a listing. 

  • Accelerated Marketing Exposure

Massive local, regional, and national/international exposure outperform ordinary advertising methodologies. We have not only spent years on building and extensive buyers list but we market to a national database of qualified specialty, property buyers⁠ that the United Country has developed. 

Buyers are driven to your listings because they know it will be sold on a specific date and at a specific time. There is no option for them to wait and see if the listing price changes. This time-defined method of sale creates a buyer urgency that focuses the market on that specific listing creates massive exposure, resulting in a sale at fair market value.

  • Never Lose a Listing. 

Let’s face it, not all properties are the same, and not all listings sell quickly. If you have a unique or high-end property or a listing that has been sitting on the market, using the auction method could be extremely beneficial.  This is because we have built an extensive buyers list who are interested in specific property types. Unique properties like hunting or ranch listings require a certain type of buyer. The same goes for luxury listings. Our national marketing tactics bring all buyers together who are interested in what you're selling. 

Additionally, auctions add a sense of buyer urgency, motivation to act, and (by bringing all buyers together on auction day) to actively compete for your properties. This eliminates multiple showings, or unqualified buyers, meaning your listings sells on the day your clients choose and you make your commission.

  • Leverage your time-

By utilizing Prestige as your auction arm you are able to focus on your real estate business and allow us to focus on the auction that will complement your listings and get them SOLD!

We handle national marketing and driving buyers to your listing for auction day. Auctions eliminate multiple long negotiations over days or weeks that you must sort through and present to your buyer, with the potential of an unqualified buyer backing out at the last minute.


  • Quick Closings

The auction will stimulate and accelerate the sales cycle, unlike other sales methods that will allow you to reap the return more quickly.

Since auctions are time-defined and eliminate multiple showings, non-contingent offers and negotiations, the guesswork is taken out of the sale. Our auction method results in a close of 30 days or less. 

Prestige- believes that a properly marketed, professionally conducted, public, open outcry auction will invariably produce a fair market sale price. We believe that the high bid received at the auction when all bidders are afforded the equal opportunity to make their “last and best bid”, represents the ultimate appraisal of the fair market value of the property. All current and new prospects will be forced to the point of decision and be required to compete openly and aggressively, if they are to prevail, at a public auction.  No other method of sale can produce comparable urgency and competition.

The best part is that you as the selling agent/broker, keep your commission!

Learn more about how auctions can benefit your real estate business.

With over 10 years of real estate connections in the Denver area and throughout Colorado we have an extensive buyers list. Let us help your client get in front of them. 

The benefits go on and on. Pick up the phone today and become one of our Auction Affiliates to begin grabbing your share of the market!

8055 E Tufts Ave, Suite 1235
Denver, CO 80237
Phone: 877-612-8494
Email: info@prestigeauction.com